Led by motorcycling co-founders Zoe Farrington and Andrew Richardson, the company’s main product is REALRIDER^®. This is an industry first app for motorcyclists which detects if the rider has had a crash and notifies the NHS, who can then send an ambulance to the rider’s exact last known location. Riders’ chances of survival are greatly improved the quicker emergency services can find and treat the patient.

REALRIDER^® is the first app in the UK to receive Home Office (via the Department for Culture, Media and Sport) 999-app certification following a UK-wide pilot which ran in conjunction with the NHS. Less than 0.01% false positive activations were recorded across 50,000 live app sessions.

999 and 9-1-1 integration ensures REALRIDER^® alerts are treated as any other emergency call, following the same systems and protocols.

REALRIDER^® has been developed to offer reassurance to riders and family members who are acutely aware of motorcyclists’ vulnerability, especially when riding alone.

The app has big societal benefits. Getting an immediate alert in the event of an accident and knowing the exact location of the crash site cuts emergency services’ response time by up to 50% in rural and up to 40% in urban areas.

Thanks to this gain in time, REALRIDER^® will save many lives each year and mitigate the severity of tens of thousands of injuries. The crash alert sent direct into the nearest ambulance service will result in faster treatment of injured people, giving accident victims better recovery prospects.